Vision, Mission, Strategic Priorities and Values

We’re one of the leading providers of education and training in Merseyside, but we’re always striving to do more. Our vision, mission, strategic priorities and values determine the future of the College for all of our stakeholders.


To be the best College in the country.


To inspire, challenge and transform lives.

Strategic Priorities

Our strategy is founded on five priorities of equal importance. The priorities form the basis of everything we do at Hugh Baird College, supporting our overall strategy of demand-led growth and outstanding quality in all our provisions.

  1. We are a College driven by its people, for its people.

  2. We provide the highest quality of experience for our students.

  3. We deliver an employer driven curriculum.

  4. We serve as a beacon for our community.

  5. We seize opportunities that benefit our people and place.


Across all our campuses, all our provisions and our whole organisation, we share a common set of values. These are the values which define who we are. They help us understand how we should behave and they guide us in the work that we do.

  1. Excellence
    We have high expectations of ourselves and each other.

  2. Accountability
    We own what we do, learn from our mistakes and constantly seek to improve.

  3. Innovation
    We are bold and dynamic in our approach.

  4. Collaboration
    We are one team and work hard to serve each other well.

  5. Integrity
    We are honest and transparent and do the right thing in the right way.